Australia's fifth largest mortgage aggregator, Vow Financial, has a new tagline - "Your business, your goals, our promise" - the result of a competition held for brokers to come up with a winning entry to share $5000.

Winner Michael Calam, of Vision Mortgage Solutions on the Gold Coast, said his entry was inspired by the name Vow Financial. "It implied trust and integrity, both for brokers and our clients," he said. "I wanted to maintain that line of thought, which is a powerful message, while re-iterating to the brokers within the network that the focus was upon their business and their aspirations. "So, I went with 'Your business, your goals, our promise'."

Michael added his focus was on the idea that Vow supported its brokers to achieve their personal goals, and the promise continues the implied message from the name of the group.

The Top 5 taglines from the competition - selected from more than 200 entries - will share the spoils of a $5000 prize. The tagline competition coincided with the launch parties for the Vow Financial brand in Perth, Newcastle, Melbourne, Brisbane and Sydney.

The tagline was released at the finale at the Star Room, Darling Harbour, Sydney. Vow Financial CEO Jeff Zulman said: "As you know, Vow exists to put our brokers in control of their business success." "The tagline competition was one way of showing brokers that Vow promises to listen to their needs and responding with a relevant, valuable and custom-made service.

"We could have approached an advertising agency and paid them $5000 to engage copywriters and craft a catch phrase. But instead we kept it in the Vow family, engaged the minds of our brokers and are delighted with the over 200 responses we received. Michael's tagline was the pick of a super bunch" Jeff said.

About Vow Financial
National Brokers Group, The Mortgage Professionals and The Brokerage merged in early 2010 to create a new force in the industry, Vow Financial - a company founded on a solemn promise of empowerment, change and leadership. Vow Financial represents more than 900 brokers across Australia and has loans under management of about $16 billion as at December 2009.