ME Bank Commercial
ME bank took up an exciting initiative with launching a national TV campaign as part of their regime in supporting mortgage brokers and their partners. Details are as follows:
- The initiative was carried out to launch on the 17th of May - Sunday night.
- It is a national campaign which ran in metro (Melbourne, Sydney, Brisbane, Adelaide and Perth) and regional (NNSW, SNSW, Regional VIC and Tas) markets.
- It will further be supported by Catch up TV and YouTube advertising.
- Expected reach was estimated to be over 4.5 million of 25-29-year old's.
- Media value of the campaign was expected to be $2.3 million.
- The 30-second broker logo ads will run for two weeks on free to air TV and the 30-second TCV is focused on home loan brokers specifically.